After reviewing the current landing page design on https://snowflake.torproject.org/, here are some suggestions for making it more user-centered:
Clear messaging: The messaging on the landing page could be clearer and more concise. It’s important to communicate the benefits of using Snowflake, such as its ability to help users access censored websites, in a way that is easy to understand.
Simplified navigation: The navigation on the landing page could be simplified and made more intuitive. Users should be able to quickly find the information they need, such as instructions on how to use Snowflake, without having to search through multiple pages. For example, We can have different titles in the navbar to navigate to a different section.
Strong visuals: The landing page could benefit from the use of strong visuals to communicate the key message. This could include images or videos that illustrate the benefits of using Snowflake.
Responsiveness: The landing page should be designed to work well on all devices, including mobile phones and tablets because not everyone will be using large screen. This can be achieved by optimizing the layout and design for smaller screens.
Calls-to-action: The landing page should include clear calls-to-action that encourage users to take action, such as downloading and using Snowflake. For example, in the current website the Edge extensions takes the user to download Chrome extension.
User testing: The landing page should be tested with users to ensure that it is meeting their needs and expectations. This can include user testing sessions, surveys, and other feedback mechanisms to gather insights and improve the design.
Social proof and trust indicators: The landing page could benefit from social proof and trust indicators, such as user testimonials or security badges, to help users feel more confident in using Snowflake.
Clear value proposition: The landing page should clearly communicate Snowflake’s value proposition and how it is different from other solutions for accessing censored websites. This can help users understand why Snowflake is a valuable tool to have.
Speed and performance: The landing page should be optimized for speed and performance to ensure a fast and seamless user experience. This can include minimizing the use of large images or videos that may slow down the page
Clear and concise instructions for installation: The steps to install Snowflake should be clear and easy to understand, even for users who are not tech-savvy. The instructions should be concise and written in plain language, avoiding technical terms as much as possible. The installation instructions can be broken down into step-by-step instructions, making it easier for users to follow along.
User feedback mechanisms: The landing page should include user feedback mechanisms, such as a contact form or live chat support, that allow users to provide feedback or ask questions.
FAQ: Look at customer support inquiries, social media comments, and other feedback channels to identify common questions that users have. Use this information to create a list of frequently asked questions.